Invention in PR /

"A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, "Invention in PR" shows how they can take a stronger hand in their creation. This book says the...

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Bibliographic Details
Main Author: Ritchie, Adam (Public relations advocate) (Author)
Format: Book
Language:English
Published: New York, NY : Routledge, 2022
Edition:1st Edition
Subjects:

Internet

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Columbia University

Holdings details from Columbia University
Call Number: EBOOKS