One red paperclip : Kyle MacDonald makes the deal of a lifetime /

One red paperclip : Kyle MacDonald makes the deal of a lifetime /

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Meet Kyle MacDonald, an unemployed young Canadian with a crazy-wonderful dream: to trade his way up from one red paperclip to a house in just one year using only his blog as his bartering tool. This program-an intriguing example of online entrepreneurship, a case study of an ingenious marketing stun...

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Bibliographic Details
Corporate Authors: Canadian Broadcasting Corporation, Films Media Group, Films for the Humanities & Sciences (Firm)
Format: Unknown
Language:English
Published: New York, N.Y. : Films Media Group, [2008], c2006
Subjects:
MacDonald, Kyle, > 1979-
Business enterprises > Technological innovations
Business logistics
Computers > Economic aspects
Cyberspace > Social aspects
Electronic commerce
Entrepreneurship
Information society
Logistics > Computer programs
Marketing > Case studies
Small business > Management
Technology and law
Technology > Moral and ethical aspects
Technology > Social aspects
Educational films
Internet videos

Internet

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