Ant Financial : flourishing farmer loans at MYbank /
In 2015, Ant Financial's MYbank (an offshoot of Jack Ma's Alibaba company) was looking to extend services to rural areas in China through its Flourishing Farmer Loan program. MYbank relied on the internet to communicate with loan applicants and judge their credit worthiness. Initial tests...
Main Authors: | , , , , , , , |
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Format: | Book |
Language: | English |
Published: |
London :
Yale School of Management,
2017
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Series: | SAGE Knowledge Cases.
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Subjects: |