Ant Financial : flourishing farmer loans at MYbank /

In 2015, Ant Financial's MYbank (an offshoot of Jack Ma's Alibaba company) was looking to extend services to rural areas in China through its Flourishing Farmer Loan program. MYbank relied on the internet to communicate with loan applicants and judge their credit worthiness. Initial tests...

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Bibliographic Details
Main Authors: Xu, Jingyue (Author), Elias, Jaan (Author), Liu, Xiaoxi (Author), Rosenthal, Jean (Author), Song, Hua (Author), Song, Yuanfang (Author), Sudhir, K. (Author), Zhang, Xia (Author)
Format: Book
Language:English
Published: London : Yale School of Management, 2017
Series:SAGE Knowledge Cases.
Subjects:

Internet

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