Modern advertising and the market for audience attention : the US advertising industry's turn-of-the-Twentieth-Century transition /
"Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that served them crafted means of reliable access to and knowledge of audiences. This highly original and accessible book re-centers the story of the invention...
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| Format: | Book |
| Language: | English |
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Abingdon, Oxon :
Routledge,
2020
Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2020 |
| Series: | Routledge explorations in economic history
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| Subjects: |
Internet
This item is not available through BorrowDirect. Please contact your institution’s interlibrary loan office for further assistance.Columbia University
| Call Number: |
EBOOKS |
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