Product strategy and management /
"The long-awaited second edition of Baker and Hart's Product Strategy and Management expertly analyses the nature of product strategy and the management of the entire product life cycle, from new product development to product elimination. The nature and practice of the life cycle are cent...
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| Format: | Book |
| Language: | English |
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Harlow, England ; New York :
FT Prentice Hall,
2007
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| Edition: | 2nd ed |
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