Strategic marketing for educational institutions /

Abstract: Applied in nature, the text is designed for educational administrators seeking to employ marketing principles to increase the effectiveness of the organization with which they are involved. The authors sequentially introduce and explain basic principles of marketing as this relate to educa...

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Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Fox, Karen F. A., 1944-
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice-Hall, c1985 Englewood Cliffs, N.J. : ©1985 Englewood Cliffs, N.J. : c1985
Subjects:	Education > Marketing Educational fund raising Educational planning Schools > Public relations Education Financial Management Public Relations

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Stanford University

Holdings details from Stanford University
Call Number:	ISIL:US-CST LB2806 .K67 1985

University of Chicago

Holdings details from University of Chicago
Call Number:	LB2806.K670 1985

Harvard University

Holdings details from Harvard University
Call Number:	LB2806 .K67 1985

Duke University

Holdings details from Duke University
Call Number:	LB2806 .K67 1985

Dartmouth College

Holdings details from Dartmouth College
Call Number:	LB2806 .K67 1985

Cornell University

Holdings details from Cornell University
Call Number:	LB2806 .K67 1985