Prelaunch forecasting of new automobiles : models and implementation /

Prelaunch forecasting of new automobiles : models and implementation /

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Bibliographic Details
Main Author: Urban, Glen L
Corporate Author: Marketing Science Institute Research Program
Other Authors: Hauser, John R, Roberts, John H (John Heath), 1949-, Roberts, John H
Format: Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, [1989], ©1989
Cambridge, Mass. : c1989
Series:Report (Marketing Science Institute) ; no. 89-104
Subjects:
Automobiles > Marketing > Mathematical models
Automobiles > Marketing

Internet

Massachusetts Institute of Technology

Holdings details from Massachusetts Institute of Technology
Call Number: HF5415.2.M37 no.89-104

Columbia University

Holdings details from Columbia University
Call Number: HF5415 .M31 no.89/103-106

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