The Walt Disney Company : Disney's California Adventure /
Disney's California Adventure was part of an effort to increase traffic to the Disneyland Resort in Anaheim, and entice visitors to extend their vacations. With a goal of at least seven million annual visitors, the park underperformed and was widely criticized. California Adventure threatened t...
| Main Authors: | , , , |
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| Format: | Book |
| Language: | English |
| Published: |
London :
SAGE Publications Ltd,
2017
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| Series: | SAGE Knowledge Cases.
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| Subjects: |