Action theory and communication research : recent developments in Europe /
The action theoretical approach has already proved its value as a framework for communication research, most especially in the study of media audiences and media use. The approach privileges the perspective of the acting individual but offers guidelines for connecting the subjective orientation with...
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| Format: | Book |
| Language: | English |
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Berlin ; New York :
Mouton de Gruyter,
©2004
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| Series: | Communications monograph ;
v. 3 |
| Subjects: |
Internet
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INTERNET RESOURCE |
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