SAGE Brief Guide to Marketing Ethics
Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or m...
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| Format: | Book |
| Language: | English |
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Thousand Oaks :
SAGE Publications,
2011
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| Subjects: |
Internet
This item is not available through BorrowDirect. Please contact your institution’s interlibrary loan office for further assistance.Stanford University
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ISIL:US-CST |
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