Standing room only : strategies for marketing the performing arts /

A complete and up-to-date sourcebook of marketing strategies and techniques for music, dance, opera, and theater organizations, Standing Room Only is an indispensable tool for performing arts managers, marketers, board members, fund-raisers, educators, donors, corporate sponsors, and consultants

Bibliographic Details
Main Author:	Kotler, Philip
Corporate Author:	Americans for the Arts (Organization)
Other Authors:	Scheff, Joanne
Format:	Book
Language:	English
Published:	Boston, Mass. : Harvard Business School Press, [1997], ©1997 Boston, Mass. : c1997 Boston, Mass. : ©1997 Boston, Mass. : [1997]
Subjects:	Performing arts > Marketing Performing arts

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