Advertising & promotion management : a manager's guide to theory & practice /
Rather than recommend specific methods to use in advertising and promotion management, this book intends to communicate general decision frameworks to assist managers in supervising and planning. The first half of the book is devoted to advertising management and the second half concentrates on the...
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| Format: | Book |
| Language: | English |
| Published: |
Radnor, Pa. :
Chilton Book Co.,
c1983
Radnor, Pa. : c1983 |
| Subjects: |
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| 100 | 1 | |a Farris, Paul |1 http://viaf.org/viaf/79565461 | |
| 100 | 1 | |a Farris, Paul | |
| 245 | 1 | 0 | |a Advertising & promotion management : |b a manager's guide to theory & practice / |c Paul W. Farris & John A. Quelch ; with contributions from F. Beaven Ennis, Hollace M. Pfau, Robert Turner |
| 246 | 3 | |a Advertising and promotion management | |
| 260 | |a Radnor, Pa. : |b Chilton Book Co., |c c1983 | ||
| 260 | 0 | |a Radnor, Pa. : |b Chilton Book Co., |c c1983 | |
| 300 | |a x, 301 p. : |b ill. ; |c 24 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 500 | |a "A Norback book." | ||
| 504 | |a Includes bibliographical references and index | ||
| 520 | |a Rather than recommend specific methods to use in advertising and promotion management, this book intends to communicate general decision frameworks to assist managers in supervising and planning. The first half of the book is devoted to advertising management and the second half concentrates on the management of consumer and trade promotions | ||
| 583 | 1 | |3 Rubenstein Library copy |a former call number: HF5821 .F36 1983 | |
| 650 | 0 | |a Advertising |x Management | |
| 650 | 0 | |a Advertising | |
| 650 | 0 | |a Sales promotion | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Sales promotion |2 fast | |
| 700 | 1 | |a Quelch, John A |0 http://viaf.org/viaf/109433097 | |
| 700 | 1 | |a Quelch, John A | |
| 700 | 1 | 0 | |a Quelch, John A |1 http://viaf.org/viaf/109433097 |
| 710 | 2 | |a John W. Hartman Center for Sales, Advertising & Marketing History |5 NcD | |
| 740 | 0 | 1 | |a Advertising and promotion management |
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