Advertising & promotion management : a manager's guide to theory & practice /

Rather than recommend specific methods to use in advertising and promotion management, this book intends to communicate general decision frameworks to assist managers in supervising and planning. The first half of the book is devoted to advertising management and the second half concentrates on the...

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Bibliographic Details
Main Author:	Farris, Paul
Corporate Author:	John W. Hartman Center for Sales, Advertising & Marketing History
Other Authors:	Quelch, John A
Format:	Book
Language:	English
Published:	Radnor, Pa. : Chilton Book Co., c1983 Radnor, Pa. : c1983
Subjects:	Advertising > Management Advertising Sales promotion

Internet

University of Chicago

Holdings details from University of Chicago
Call Number:	HF5821.F360 1983

Johns Hopkins University

Holdings details from Johns Hopkins University
Call Number:	HF5821 .F361 1983

Harvard University

Holdings details from Harvard University
Call Number:	GB 1.723.1 HF5821 .F36 1983

Duke University

Holdings details from Duke University
Call Number:	HF5821 .F36 1983