Marketing strategy : a decision-focused approach /

Bibliographic Details
Main Author: Walker, Orville C
Corporate Author: Rosengarten Family Fund
Other Authors: Mullins, John W (John Walker)
Format: Book
Language:English
Published: New York : McGraw-Hill Irwin, [2014]
Edition:Eighth edition
Subjects:

Internet

University of Pennsylvania

Holdings details from University of Pennsylvania
Call Number: HF5415.13 .W249 2014