Brand equity and the extendibility of brand names /
| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Philadelphia, Pa. :
Wharton School, University of Pennsylvania, Marketing Dept.,
1990
|
| Series: | Working paper (Wharton School. Marketing Department) ;
no. 90-019R |