Market segmentation : conceptual and methodological foundations /

"This second edition of Market Segmentation updates and extends the integrated examination of segmentation theory and methodology begun in the first edition. A chapter on mixture model analysis of paired comparison data has been added, together with a new chapter on the pros and cons of the mix...

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Bibliographic Details
Main Author:	Wedel, Michel
Corporate Author:	Class of 1932 Fund
Other Authors:	Kamakura, Wagner A (Wagner Antonio)
Format:	Book
Language:	English
Published:	Boston : Kluwer Academic Publishers, c2000 Boston : Kluwer Academic, [2000], ©2000 Boston : c2000 Boston : [2000]
Edition:	2nd ed
Series:	International series in quantitative marketing International series in quantitative marketing International series in quantitative marketing
Subjects:	Market segmentation > Statistical methods Market segmentation

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Stanford University

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Call Number:	HF5415.127 .W43 2000

University of Chicago

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Massachusetts Institute of Technology

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Harvard University

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Cornell University

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Columbia University

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University of Pennsylvania

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Call Number:	HF5415.127 .W43 2000