Value-based marketing strategy : pricing and costs for relationship marketing /

Value-based marketing strategy : pricing and costs for relationship marketing /

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Bibliographic Details
Main Authors: Lopez, Santiago, López, Santiago (Author)
Format: Book
Language:English
Spanish
Published: Wilmington, Del. : Vernon Press, ©2014
Wilmington, Delaware : [2014]
Series:Series in business & finance
Series in business & finance
Subjects:
Marketing > Management
Marketing
Relationship marketing
Marketing relationnel
Marketing > Gestion
BUSINESS & ECONOMICS > Industrial Management
BUSINESS & ECONOMICS > Management Science
BUSINESS & ECONOMICS > Management
BUSINESS & ECONOMICS > Organizational Behavior
marketing
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