Strategic marketing problems : cases and comments /

Strategic marketing problems : cases and comments /

Show other versions (10)

Introducing concepts and tools useful in structuring and solving marketing problems, this text provides 42 contemporary marketing case studies

Bibliographic Details
Main Author: Kerin, Roger A
Other Authors: Peterson, Robert A (Robert Allen), 1944-
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Prentice Hall, c2001
Upper Saddle River, N.J. : [2001]
Edition:9th ed
Subjects:
Marketing > Decision making > Case studies
Marketing > Management > Case studies
Marketing > Decision making
Marketing > Management
Case studies
Fallstudiensammlung

Internet

Yale University

Holdings details from Yale University
Call Number: HF5415.135 K47X 2001 (LC)

Massachusetts Institute of Technology

Holdings details from Massachusetts Institute of Technology
Call Number: HF5415.135.K47 2001

Johns Hopkins University

Holdings details from Johns Hopkins University
Call Number: HF5415.135.K47 2001 QUARTO

Harvard University

Holdings details from Harvard University
Call Number: HF5415.135 .K47 2001

University of Pennsylvania

Holdings details from University of Pennsylvania
Call Number: HF5415.135 .K47 2001

Similar Items