Handbook of Market Segmentation : Strategic Targeting for Business and Technology Firms
Publisher Provided Annotation
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York : Florence :
Routledge, Taylor & Francis Group [distributor]
April 2004 ;
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| Edition: | 3rd ed., rev |
| Series: | Haworth series in segmented, targeted, and customized marketing
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| Subjects: |
Table of Contents:
- pt. 1. Segmentation planning
- pt. 2. Business segmentation bases
- pt. 3. Implementing segmentation strategy
- pt. 4. Segmentation strategy cases