Handbook of Market Segmentation : Strategic Targeting for Business and Technology Firms

Publisher Provided Annotation

Bibliographic Details
Main Author: Weinstein, Art (Author)
Format: Book
Language:English
Published: New York : Florence : Routledge, Taylor & Francis Group [distributor] April 2004 ;
Edition:3rd ed., rev
Series:Haworth series in segmented, targeted, and customized marketing
Subjects:

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Columbia University

Holdings details from Columbia University
Call Number: EBOOKS