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|a HF5415.127.W45 2004
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4 |
|a 658.802
|2 22
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| 100 |
1 |
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|a Weinstein, Art,
|e author
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| 245 |
1 |
0 |
|a Handbook of Market Segmentation :
|b Strategic Targeting for Business and Technology Firms
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| 250 |
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|a 3rd ed., rev
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| 260 |
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|a New York :
|b Routledge,
|c April 2004 ;
|a Florence :
|b Taylor & Francis Group [distributor]
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| 300 |
|
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|a 1 online resource (241 pages) :
|b illustrations
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 490 |
1 |
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|a Haworth Series in Segmented, Targeted, and Customized Marketing
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| 505 |
0 |
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|a pt. 1. Segmentation planning -- pt. 2. Business segmentation bases -- pt. 3. Implementing segmentation strategy -- pt. 4. Segmentation strategy cases
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| 520 |
8 |
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|a Publisher Provided Annotation
|b This revised edition of a marketing classic is a practical, how-to guide to what marketers need to know about defining, segmenting, and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximizing corporate resources. The latest edition of this marketing classic combines content and features from the previous editions with an emphasis on successful practices in business-to-business and high-tech segmentation. It examines how to conduct effective, cost-efficient, and profitable segmentation studies; segmentation options such as differentiation and niche marketing; defining business markets; a 10-point program for segmenting business markets (planning and research); business segmentation bases (geographics, firmographics, benefits, usage, purchasing behavior); how North American Industrial Classification System (NAICS) has replaced SIC analysis; criteria for choosing target markets; implementing segmentation in business organizations; how to conduct (and benefit from) a segmentation audit; detailed segmentation studies on six companies-Collins Aviation Services, Dev-Soft, Dow Corning, Lexmark International, Pharmacia Corporation, and Sportmed; and much more
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| 521 |
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|a Scholarly & Professional
|b Routledge
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| 650 |
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0 |
|a Market segmentation
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| 650 |
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0 |
|a Psychographics
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| 650 |
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6 |
|a Psychographie
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| 650 |
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6 |
|a Segmentation du marché
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| 650 |
|
7 |
|a Market segmentation
|2 fast
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| 650 |
|
7 |
|a Psychographics
|2 fast
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| 655 |
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0 |
|a Electronic books
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| 655 |
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4 |
|a Electronic books
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| 830 |
|
0 |
|a Haworth series in segmented, targeted, and customized marketing
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| 999 |
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