Boom : marketing to the ultimate power consumer--the baby boomer woman /

At the age when they are more financially comfortable than ever, Baby-Boomer women are now poised and energized to drive consumer markets to unbelievable new highs. With the eye-opening information and cutting-edge strategies in BOOM, your company will be set to enjoy an amazing ride to the top.&quo...

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Bibliographic Details
Main Author:	Brown, Mary, 1959-
Other Authors:	Orsborn, Carol
Format:	Book
Language:	English
Published:	New York : American Management Association, [2006], ©2006 New York : c2006
Subjects:	Baby boom generation Consumer behavior Marketing Women consumers

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