Advertising & promotion management : a manager's guide to theory & practice /

Advertising & promotion management : a manager's guide to theory & practice /

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Bibliographic Details
Main Author: Farris, Paul W
Other Authors: Quelch, John A
Format: Book
Language:English
Published: Radnor, Pa. : Chilton Book Co., c1983
Subjects:
Advertising
Sales promotion

Internet

Cornell University

Holdings details from Cornell University
Call Number: HF5821 .F24

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