Marketing in action : Hamilton Island Best Job in the World Campaign /

Marketing in action : Hamilton Island Best Job in the World Campaign /

In 2009 Tourism and Events Queensland launched a marketing initiative called 'Best Job in the world', which invited applicants to apply via a one minute YouTube video. The case examines how successful this marketing campaign was

Bibliographic Details
Main Authors:	Hudson, Simon (Author), Hudson, Louise (Author)
Format:	Book
Language:	English
Published:	London : SAGE Publications Ltd, 2017
Series:	SAGE Knowledge Cases.
Subjects:	Tourism and Events Queensland Applications for positions > Technological innovations Résumés (Employment) > Technological innovations Applications for positions Résumés (Employment) Technological innovations

Description
Summary:	In 2009 Tourism and Events Queensland launched a marketing initiative called 'Best Job in the world', which invited applicants to apply via a one minute YouTube video. The case examines how successful this marketing campaign was
Item Description:	Originally published in Hudson, S., & Hudson, L. (2017). Marketing in action - Hamilton island Best Job in the World campaign. In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach (pp. 85-88). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639
Physical Description:	1 online resource : illustrations
Bibliography:	Includes bibliographical references and index
ISBN:	9781526446381
Access:	Restricted for use by site license