Marketing in action : Hamilton Island Best Job in the World Campaign /
In 2009 Tourism and Events Queensland launched a marketing initiative called 'Best Job in the world', which invited applicants to apply via a one minute YouTube video. The case examines how successful this marketing campaign was
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London :
SAGE Publications Ltd,
2017
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| Series: | SAGE Knowledge Cases.
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| Subjects: |