Rethinking marketing : qualitative strategies and exotic visions /
Explores how humanistic and qualitative social scientific methods can contribute successfully to the day-to-day practice of marketing and consumer research
| Main Author: | |
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Westport, CT :
Quorum Books,
2001
Westport, Conn. : 2001 Westport, Conn. : 2001 |
| Subjects: |
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| 100 | 1 | |a Walle, Alf H |0 http://viaf.org/viaf/48541269 | |
| 100 | 1 | |a Walle, Alf H | |
| 245 | 1 | 0 | |a Rethinking marketing : |b qualitative strategies and exotic visions / |c Alf H. Walle III |
| 260 | |a Westport, CT : |b Quorum Books, |c 2001 | ||
| 260 | |a Westport, Conn. : |b Quorum Books, |c 2001 | ||
| 264 | 1 | |a Westport, Conn. : |b Quorum Books, |c 2001 | |
| 300 | |a xiv, 211 : |b ill. ; |c 25 cm | ||
| 300 | |a xiv, 211 p. ; |c 24 cm | ||
| 300 | |a xiv, 211 p. ; |c 25 cm | ||
| 300 | |a xiv, 211 pages ; |c 25 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (p. [203]-204) and index | ||
| 504 | |a Includes bibliographical references (pages [203]-204) and index | ||
| 504 | |a Includes bibliographical references and index | ||
| 505 | 0 | 0 | |g Part I |t So Old It's New Again: Intuitive Analysis and Strategic Action |g 1 -- |g 1 |t The Aeneid and The Virginian: Strategy, Origin Myths, and Mutual Respect |g 3 -- |g 2. |t Localized Marketing Strategies: The Bible of International Business |g 17 -- |g 3. |t The Positioning of Good News |g 33 -- |g 4. |t Executive Insight and Humanistic Speculation |g 49 -- |g Part II |t Critical Theories and Consumer Response |g 57 -- |g 5. |t Subconscious Reflection and Conscious Tactics: Popular Culture and Corporate Strategy |g 59 -- |g 6. |t Joe Camel as Myth and Symbol: Individualistic versus Social Perspectives |g 79 -- |g 7. |t John Wayne as Hero and Icon: National Character and Consumer Response |g 93 -- |g 8. |t Ugly Americans or Innocents Abroad? Avoiding Ethnocentrism in International Business |g 113 -- |g 9. |t Technology, Utopia, and Macromarketing |g 131 -- |g 10. |t Causes as Religions: A Strategic Analysis |g 153 -- |g 11. |t Ethics and Marketing: A Multidimensional Perspective |g 167 -- |g 12. |t An Array of Different Models: Complexity and Contradiction Within the Humanities |g 181 -- |g 13. |t The State of the Art: An Impressionistic View |g 191 -- |t Epilogue: Expanding the Paradigms |g 201. |
| 505 | 0 | 0 | |g Pt. I |t So Old It's New Again: Intuitive Analysis and Strategic Action -- |g 1. |t Aeneid and The Virginian: Strategy, Origin Myths, and Mutual Respect -- |g 2. |t Localized Marketing Strategies: The Bible of International Business -- |g 3. |t Positioning of Good News -- |g 4. |t Executive Insight and Humanistic Speculation -- |g Pt. II. |t Critical Theories and Consumer Response -- |g 5. |t Subconscious Reflection and Conscious Tactics: Popular Culture and Corporate Strategy -- |g 6. |t Joe Camel as Myth and Symbol: Individualistic versus Social Perspectives -- |g 7. |t John Wayne as Hero and Icon: National Character and Consumer Response -- |g 8. |t Ugly Americans or Innocents Abroad? Avoiding Ethnocentrism in International Business -- |g 9. |t Technology, Utopia, and Macromarketing -- |g 10. |t Causes as Religions: A Strategic Analysis -- |g 11. |t Ethics and Marketing: A Multidimensional Perspective -- |g 12. |t Array of Different Models: Complexity and Contradiction Within the Humanities -- |g 13. |t State of the Art: An Impressionistic View. |t Epilogue: Expanding the Paradigms. |
| 505 | 0 | 0 | |g Pt. I |t So Old It's New Again: Intuitive Analysis and Strategic Action. |g 1. |t The Aeneid and The Virginian: Strategy, Origin Myths, and Mutual Respect. |g 2. |t Localized Marketing Strategies: The Bible of International Business. |g 3. |t The Positioning of Good News. |g 4. |t Executive Insight and Humanistic Speculation -- |g Pt. II. |t Critical Theories and Consumer Response. |g 5. |t Subconscious Reflection and Conscious Tactics: Popular Culture and Corporate Strategy. |g 6. |t Joe Camel as Myth and Symbol: Individualistic versus Social Perspectives. |g 7. |t John Wayne as Hero and Icon: National Character and Consumer Response. |g 8. |t Ugly Americans or Innocents Abroad? Avoiding Ethnocentrism in International Business. |g 9. |t Technology, Utopia, and Macromarketing. |g 10. |t Causes as Religions: A Strategic Analysis. |g 11. |t Ethics and Marketing: A Multidimensional Perspective. |g 12. |t An Array of Different Models: Complexity and Contradiction Within the Humanities. |g 13. |t The State of the Art: An Impressionistic View. |
| 505 | 0 | 0 | |t So Old It's New Again: Intuitive Analysis and Strategic Action -- |t The Aeneid and The Virginian: Strategy, Origin Myths, and Mutual Respect -- |t Localized Marketing Strategies: The Bible of International Business -- |t The Positioning of Good News -- |t Executive Insight and Humanistic Speculation -- |t Critical Theories and Consumer Response -- |t Subconscious Reflection and Conscious Tactics: Popular Culture and Corporate Strategy -- |t Joe Camel as Myth and Symbol: Individualistic versus Social Perspectives -- |t John Wayne as Hero and Icon: National Character and Consumer Response -- |t Ugly Americans or Innocents Abroad? Avoiding Ethnocentrism in International Business -- |t Technology, Utopia, and Macromarketing -- |t Causes as Religions: A Strategic Analysis -- |t Ethics and Marketing: A Multidimensional Perspective -- |t An Array of Different Models: Complexity and Contradiction Within the Humanities -- |t The State of the Art: An Impressionistic View -- |t Epilogue: Expanding the Paradigms |
| 505 | 8 | 0 | |t Epilogue: Expanding the Paradigms |
| 520 | |a Explores how humanistic and qualitative social scientific methods can contribute successfully to the day-to-day practice of marketing and consumer research | ||
| 590 | |a Acquired for the Penn Libraries with assistance from the Charles R. Anderson Endowment Fund | ||
| 650 | 0 | |a Marketing research | |
| 650 | 0 | |a Marketing | |
| 650 | 0 | |a Qualitative research | |
| 650 | 0 | |a Strategic planning | |
| 650 | 2 | |a Marketing | |
| 650 | 7 | |a Marketing research |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Qualitative research |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 710 | 2 | |a Charles R. Anderson Endowment Fund |5 PU | |
| 776 | 0 | 8 | |i Online version: |a Walle, Alf H |t Rethinking marketing. |d Westport, Conn. : Quorum Books, 2001 |w (OCoLC)681441341 |
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