Rethinking marketing : qualitative strategies and exotic visions /
Explores how humanistic and qualitative social scientific methods can contribute successfully to the day-to-day practice of marketing and consumer research
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| Format: | Book |
| Language: | English |
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Westport, CT :
Quorum Books,
2001
Westport, Conn. : 2001 Westport, Conn. : 2001 |
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Internet
Johns Hopkins University
| Call Number: |
HF5415.2.W284 2001 |
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Harvard University
| Call Number: |
HF5415.2 .W284 2001 |
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Cornell University
| Call Number: |
HF5415.2 .W284x 2001 |
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Columbia University
| Call Number: |
HF5415.2 .W284 2001 |
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University of Pennsylvania
| Call Number: |
HF5415.2 .W284 2001 |
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