Equity crowdfunding in sports clubs : consumer-oriented strategic marketing /
This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is becoming more popular with sports organisations, and this book examines the research evidence for crowdfunding and considers how it might be successfully implemented
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| Format: | Book |
| Language: | English |
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Abingdon, England :
Routledge,
[2024]
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| Series: | Routledge Research in Sport Business and Management Series
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| Subjects: |