Customer segmentation Part 3.
David Schweidel, Professor of Marketing at Emory University, continues the discussion on cluster analysis for customer segmentation in market research, including dendrograms, k-means clustering, discriminant analysis, and next steps
Other Authors: | Schweidel, David A., 1981- (Academic) |
---|---|
Format: | Unknown |
Language: | English |
Published: |
[Place of publication not identified] :
Emory University,
2017
|
Series: | Survey Analysis to Gain Marketing Insights ;
8 |
Subjects: |
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