Customer segmentation Part 3.
David Schweidel, Professor of Marketing at Emory University, continues the discussion on cluster analysis for customer segmentation in market research, including dendrograms, k-means clustering, discriminant analysis, and next steps
| Other Authors: | |
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| Format: | Unknown |
| Language: | English |
| Published: |
[Place of publication not identified] :
Emory University,
2017
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| Series: | Survey Analysis to Gain Marketing Insights ;
8 |
| Subjects: |