The road to luxury : the new frontiers in luxury brand management cloth /
"This new edition presents a comprehensive review of the luxury industry's transformation and the brand management trends and issues it faces today. It offers holistic forecast for the industry and pragmatic suggestions for entrepreneurs. Structured thematically, the book starts by introdu...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Singapore :
Wiley,
[2021]
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| Edition: | Second edition |
| Subjects: |