Fashion Retailing : Part 2
Grete Birtwistle is the Head of Division of Marketing at the Caledonian Business School, Glasgow Caledonian University. She has extensive fashion retailing experience and her PhD investigated the area of store image and store positioning for fashion retailers
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| Format: | Book |
| Language: | English |
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Bradford :
Emerald Publishing Limited,
2005
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| Edition: | 1st ed |
| Series: | International Journal of Retail & Distribution Management
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