Divide and conquer : target your customers through market segmentation /

Divide and Conquer teaches you what you need to know to conduct your own successful selective-marketing campaigns. Fifteen fascinating and instructive case studies demonstrate how to identify your markets precisely, get to know them inside and out, fashion a message that they'll hear and respon...

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Bibliographic Details
Main Author:	Webber, Harry, 1944-
Format:	Book
Language:	English
Published:	New York : Wiley, [1998], ©1998 New York : c1998 New York : [1998]
Subjects:	Market segmentation > United States Market segmentation United States

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University of Chicago

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Call Number:	HF5415.127 .W4 1998

Harvard University

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Call Number:	HF5415.127 .W4 1998

Duke University

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Call Number:	HF5415.127 .W4 1998

Cornell University

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Call Number:	HF5415.127 .W4x 1998

Columbia University

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Call Number:	HF5415.127 .W4 1998

University of Pennsylvania

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Call Number:	HF5415.127 .W4 1998