A walk through the 20th century with Bill Moyers The Image makers

Traces the development of public relations in changing public images. Recognizes Ivy Lee and Edward Bernays as the first people to use mass communications to influence public opinion and create the profession of public relations

Bibliographic Details
Corporate Authors: Corporation for Entertainment and Learning, KQED-TV (Television station : San Francisco, Calif.), Public Broadcasting Service (U.S.), Sunrise Media, WNET (Television station : New York, N.Y.)
Other Authors: Blumer, Ronald H, Grubin, David, Moyers, Bill D
Format: Unknown
Language:English
Published: [New York] : Sunrise Media, [200-?]
Subjects:

Internet

Cornell University

Holdings details from Cornell University
Call Number: HM1221 .W35 2000