Propaganda, persuasion and the Great War : heredity in the modern sale of products and political ideas /
How to persuade citizens to enlist? How to convince them to fight in a war which was, for many, distant in terms of kilometres as well as interest? Modern persuasion techniques, both political and commercial, were used to motivate enlistment and financial support to build a factory of consensus. The...
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| Format: | Book |
| Language: | English |
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London :
Routledge, Taylor & Francis Group,
[2017]
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| Series: | Routledge studies in modern European history
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| Subjects: |