Mindmapping China : language, discourse, and advertising in China /

Mindmapping China : language, discourse, and advertising in China /

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Looks at how language in China is closely tied to its rich cultural history and explores how language is used as a politcal, ethical, and commercial tool

Bibliographic Details
Main Author: Boden, Jeanne
Format: Book
Language:English
Chinese
Published: Brussels : ASP, c2010
Brussels : Asp, ©2010
Brussels : [2010], ©2010
Subjects:
Advertising > China
Chinese language > Political aspects
Chinese language > Social aspects
Intercultural communication
Language and culture > China
Advertising
Chinese language
Language and culture
China

Internet

University of Chicago

Holdings details from University of Chicago
Call Number: PL1071 .B63 2010

Massachusetts Institute of Technology

Holdings details from Massachusetts Institute of Technology
Call Number: P35.5.C6 B63 2010

Harvard University

Holdings details from Harvard University
Call Number: P35.5.C6 B63 2010

Dartmouth College

Holdings details from Dartmouth College
Call Number: P35.5.C6 B63 2010

Princeton University

Holdings details from Princeton University
Call Number: P35.5.C6 B63 2010

Columbia University

Holdings details from Columbia University
Call Number: P35.5.C6 B63 2010g

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