Winning at new products : creating value through innovation /
"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success.&q...
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Basic Books,
[2017]
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| Edition: | First edition |
| Subjects: |
Internet
This item is not available through BorrowDirect. Please contact your institution’s interlibrary loan office for further assistance.Cornell University
| Call Number: |
HF5415.153 .C65 2017 |
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