Geely's acquisition of Volvo the challenge of reviving the Swedish brand / Part A :
This three part case series discusses the acquisition of Swedish car manufacturer Volvo by the Chinese carmaker Zheijan Geely Holding Group. The first case in this series outlines the history of both companies and explains the initial obstacles of the Chinese acquisition. Volvo's management ini...
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London :
University of Zurich,
2019
|
| Series: | SAGE Business Cases
|
| Subjects: |