Winning at new products : accelerating the process from idea to launch /
A fully updated and revised edition of a proven and popular resource. With new success factors and new examples, this edition continues to provide up-to-date, practical, step-by-step guidelines for conceiving, developing, and successfully launching new consumer products
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| Format: | Book |
| Language: | English |
| Published: |
Reading, Mass. :
Addison-Wesley,
c1993
Reading, Mass. : [1993] |
| Edition: | 2nd ed |
| Subjects: |
Internet
Stanford University
| Call Number: |
HF5415.153 .C65 1993 ISIL:US-CST |
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Yale University
| Call Number: |
HF5415.153 C65X 1993 (LC) |
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Massachusetts Institute of Technology
| Call Number: |
HF5415.153.C65 1993 |
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Duke University
| Call Number: |
HF5415.153 .C65 1993 |
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University of Pennsylvania
| Call Number: |
HF5415.153 .C65 1993 |
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