Multicultural intelligence : eight make-or-break rules for marketing to race, ethnicity, and sexual orientation /
"With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBT (mostly lesbian and gay) consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge divid...
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Rochester, NY :
Paramount Market Publishing,
[2018]
|
| Edition: | 2nd edition, updated and revised |
| Subjects: |