Praxishandbuch Bibliotheks- und Informationsmarketing /

Praxishandbuch Bibliotheks- und Informationsmarketing /

Die Zukunftsfähigkeit von Bibliotheken und Informationseinrichtungen hängt entscheidend davon ab, wie es ihnen gelingt, die gesellschaftlichen, politischen, ökonomischen und technologischen Entwicklungen zu antizipieren und sich dazu im Kontext der Kultur- und Bildungslandschaft mit einem innovative...

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Bibliographic Details
Corporate Author: De Gruyter
Other Authors: Alwis, Ragna Seidler-de (Contributor, https://id.loc.gov/vocabulary/relators/ctb), Becker, Tom (Contributor, https://id.loc.gov/vocabulary/relators/ctb), Drechsler, Ralf (Contributor, https://id.loc.gov/vocabulary/relators/ctb), Engelkenmeier, Ute (Contributor, https://id.loc.gov/vocabulary/relators/ctb), Flicker, Anja (Contributor, https://id.loc.gov/vocabulary/relators/ctb), Fühles-Ubach, Simone (Contributor, https://id.loc.gov/vocabulary/relators/ctb), Georgy, Ursula (Contributor, https://id.loc.gov/vocabulary/relators/ctb, Editor, http://id.loc.gov/vocabulary/relators/edt), Göschel, Albrecht (Contributor, https://id.loc.gov/vocabulary/relators/ctb), Hobohm, Hans-Christoph (Contributor, https://id.loc.gov/vocabulary/relators/ctb), Jahl, Christian (Contributor, https://id.loc.gov/vocabulary/relators/ctb), Kaser, Dorothee (Contributor, https://id.loc.gov/vocabulary/relators/ctb), Keite, Uta (Contributor, https://id.loc.gov/vocabulary/relators/ctb), Kunst, Hanneke (Contributor, https://id.loc.gov/vocabulary/relators/ctb), Linde, Frank (Contributor, https://id.loc.gov/vocabulary/relators/ctb), Lison, Barbara (Contributor, https://id.loc.gov/vocabulary/relators/ctb), Lux, Claudia (Contributor, https://id.loc.gov/vocabulary/relators/ctb), Mumenthaler, Rudolf (Contributor, https://id.loc.gov/vocabulary/relators/ctb), Obst, Oliver (Contributor, https://id.loc.gov/vocabulary/relators/ctb), Schade, Frauke (Editor, http://id.loc.gov/vocabulary/relators/edt, Contributor, https://id.loc.gov/vocabulary/relators/ctb), Schoof, Nina (Contributor, https://id.loc.gov/vocabulary/relators/ctb), Stenkhoff, Pit (Contributor, https://id.loc.gov/vocabulary/relators/ctb), Trapp, Markus (Contributor, https://id.loc.gov/vocabulary/relators/ctb), Umlauf, Konrad (Contributor, https://id.loc.gov/vocabulary/relators/ctb), Vatter, André (Contributor, https://id.loc.gov/vocabulary/relators/ctb), Vonhof, Cornelia (Contributor, https://id.loc.gov/vocabulary/relators/ctb), Wendel, Eva (Contributor, https://id.loc.gov/vocabulary/relators/ctb), Woerkom, Isabelle van (Contributor, https://id.loc.gov/vocabulary/relators/ctb)
Format: Book
Language:German
Published: Berlin ; Boston : De Gruyter Saur, [2012]
Subjects:
Bibliotheksmarketing
Marketing/Bibliothek
Marketing/Informationswissenschaft
LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General
Marketing/Information Science
Marketing/Library

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