Public diplomacy : how to think about and improve it /
This paper sharply distinguishes "marketing" encompassed in public diplomacy from the marketing of commercial products, focusing instead on the central roles of constintuencies and adversaries. The authors argue that the antipathy for the U.S. government aroused by some U.S. policies of ou...
Full description
Bibliographic Details
| Main Authors: |
Wolf, Charles, Jr., 1924-2016,
Wolf, Charles, 1924- |
|---|
| Corporate Author: |
Rand Corporation |
|---|
| Other Authors: |
Rosen, Brian, 1972- |
|---|
| Format: | Book
|
|---|
| Language: | English |
|---|
| Published: |
Santa Monica, Calif. :
Rand Corp.,
2004
Santa Monica, Calif. :
Rand Corporation,
2004
|
|---|
| Series: | Occasional paper (Rand Corporation) ;
OP-134
Occasional paper (Rand Corporation) ;
OP-134-RC
Occasional paper (Rand Corporation)
OP-134-RC
|
|---|
| Subjects: |
|
|---|