The role of marketing in launching new products /
"This Element is an excerpt from 'From concept to consumer: How to turn ideas into money' by Phil Baker. Maximize your new product's chances of success by optimizing the role of marketing throughout the entire product development process"--Resource description page
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Format: | Book |
Language: | English |
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Upper Saddle River, N.J. :
Pearson Education Pub. as FTPress Delivers,
©2010
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Internet
This item is not available through BorrowDirect. Please contact your institution’s interlibrary loan office for further assistance.Stanford University
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ISIL:US-CST |
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