The role of marketing in launching new products /

"This Element is an excerpt from 'From concept to consumer: How to turn ideas into money' by Phil Baker. Maximize your new product's chances of success by optimizing the role of marketing throughout the entire product development process"--Resource description page

Bibliographic Details
Main Author: Baker, Phil, 1943-
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010
Subjects:

Internet

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Stanford University

Holdings details from Stanford University
Call Number: ISIL:US-CST