The road to luxury : the evolution, markets and strategies of luxury brand management /

The road to luxury : the evolution, markets and strategies of luxury brand management /

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This book gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, it offers valuable insight on where the industry is headed. For industry insi...

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Bibliographic Details
Main Authors: Som, Ashok (Author), Blanckaert, Christian (Author)
Format: Book
Language:English
Published: Singapore : John Wiley, [2015]
Subjects:
Brand name products > Management
Branding (Marketing)
Luxuries > Marketing
Luxury goods industry
Produits de luxe > Industrie
Produits de marque > Gestion
Stratégie de marque
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Organizational Behavior
BUSINESS & ECONOMICS > Industrial Management
BUSINESS & ECONOMICS > Management Science
BUSINESS & ECONOMICS > Management
BUSINESS & ECONOMICS > Organizational Behavior
branding
Electronic books

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Stanford University

Holdings details from Stanford University
Call Number: ISIL:US-CST

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