Winning at new products : creating value through innovation /

"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success.&q...

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Bibliographic Details
Main Author:	Cooper, Robert G (Robert Gravlin), 1943-
Format:	Book
Language:	English
Published:	New York : Basic Books, c2011 New York : ©2011
Edition:	4th ed
Subjects:	New products

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Massachusetts Institute of Technology

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Call Number:	HF5415.153.C65 2011

Johns Hopkins University

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Harvard University

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Dartmouth College

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Call Number:	HF5415.153 .C65 2011