Marketing in action : high-profile sporting events in Britain /
The case explains LOCOG's marketing strategy before the London Olympic Games and how the firm tried to boost customer service before the Games and an increase number of tourists through training
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London :
SAGE Publications Ltd,
2017
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| Series: | SAGE Knowledge Cases.
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| Subjects: |