Marketing management : an Asian perspective /
The book discusses the Asian economic crisis and its impact on marketing activities in the region. This second edition captures the new challenges for regional marketers and proposes fresh ways of thinking about them. At the same time, it continues to build on the fundamental features of the first e...
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| Format: | Book |
| Language: | English |
| Published: |
Singapore ; New York :
Prentice Hall,
1999
Singapore ; New York : 1999 |
| Edition: | 2nd ed |
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