Macromarketing - a global focus : marketing systems, societal development, equity & poverty /
This essential reference work is contemporary and comprehensive providing multiple perspectives on controversial topics within macromarketing such as trade vs aid, and ethical distribution of wealth
| Other Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Los Angeles, [Calif.] ; London :
SAGE,
2009
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| Series: | SAGE library of marketing
Sage knowledge |
| Subjects: |