World wide data : the future of digital marketing, e-commerce, and big data /
"The world is currently in the midst of a data revolution. Consumers now inhabit a digital world and companies have no option but to follow them there. Governments are reviewing the rules of usage for consumer data in marketing and advertising in order to take advantage of the huge economic opp...
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| Format: | Book |
| Language: | English |
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New York, NY :
Business Expert Press,
2018
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| Edition: | First edition |
| Series: | Business Expert Press Big data and business analytics collection,
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| Subjects: |