Market research & American business, 1935-1965

Market research & American business, 1935-1965

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Collection of proposals, pilot studies, advertisements, reports, memorandums, letters, and supporting material created by Ernest Dichter and the Institute for Motivational Research

Bibliographic Details
Main Author: Dichter, Ernest, 1907-1991 (http://id.loc.gov/vocabulary/relators/aut, http://id.loc.gov/vocabulary/relators/col)
Corporate Authors: Adam Matthew Digital (Firm) (http://id.loc.gov/vocabulary/relators/pbl), Ernest Dichter International, Institut für Motiv- und Marketingforschung (http://id.loc.gov/vocabulary/relators/isb)
Format: Reference Material
Language:English
Published: [Marlborough, Wiltshire] : Adam Matthew, [2014]-
Marlborough, Wiltshire : Adam Matthew Digital, [2014?-]
Subjects:
Dichter, Ernest, > 1907-1991
J. Walter Thompson Company
1900-1999
Advertising > Social aspects > United States > Sources
Advertising > United States > History > Sources > Databases
Business enterprises > United States > History > Sources > Databases
Commercial catalogs > United States > History > Databases
Consumer behavior > United States > History > Sources > Databases
Consumer behavior > United States > History > 20th century > Sources
Consumer goods > United States > Catalogs > Databases
Marketing research > United States > History > Sources > Databases
Marketing > United States > History > Sources > Databases
Motivation research (Marketing) > Sources
Advertising
Advertising > Social aspects
Business enterprises
Commercial art
Commercial catalogs
Consumer behavior
Consumer goods
Consumption (Economics)
History
Industries
Marketing research
Marketing
Motivation research (Marketing)
United States
Electronic reference sources
Catalogs
Databases
Full-text databases
Online databases
Sources
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246 1 0 |a J. Walter Thompson: Advertising America 
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246 3 |a Market research and American business, 1935-1965 
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247 1 0 |a American consumer culture  |f <September 5, 2014> 
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500 |a Reproduced from original materials held in the following repositories: Duke University, Hagley Museum and Library; John W. Hartman Center for Sales, Advertising and Marketing History; The Advertising Archives; University of California, Santa Barbara; Winterthur Library 
506 |a Restricted for use by site license 
506 |a This resource is available only to current faculty, staff and students of Columbia University  |5 NNC 
520 |a Collection of proposals, pilot studies, advertisements, reports, memorandums, letters, and supporting material created by Ernest Dichter and the Institute for Motivational Research 
520 |a "This portal combines three complementary sets of primary source material that explore the history of American consumer culture in the twentieth century via three key themes: research into consumer motivation, the advertising process and the products themselves. Market Research presents reports produced by Ernest Dichter that attempt to reveal consumers' innermost desires and motivations; J. Walter Thompson: Advertising America presents how advertising is produced and how it interacts with consumer culture through the archive and workings of one of the world's oldest and largest advertising agencies; Trade Catalogues and the American Home presents domestic life and material culture by detailing the products sold in the domestic sphere"--home page, viewed 12 September 2018 
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535 1 |a Winterthur Library 
538 |a Mode of access: Internet 
588 |a Description based on contents viewed on April 12, 2017; title from website 
588 0 |a Title from home page (viewed on 12 September 2018) 
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655 7 |a Online databases  |2 lcgft 
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710 2 |a Hagley Museum and Library,  |e issuing body 
710 2 |a John W. Hartman Center for Sales, Advertising & Marketing History,  |e issuing body 
710 2 |a University of California, Santa Barbara,  |e issuing body 
710 2 |a Winterthur Library,  |e issuing body 
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